8:46

We announced our donation model of $8.46 per pack, for the first time late May of 2020. When about 3 weeks later Dave Chappelle released this set and called it 8:46 for very personal reasons, it felt like a sign, validating to say the least.

Pandemic, racial reckoning, everything coming to a head and on pause at the same time. Dave’s set about this moment in history was historic itself. The first live show since the lockdowns for which he and his crew, including wife, Elaine, literally moved some earth to make possible.

Dave is an unwitting civic leader, and one of the first people we wanted to share Substance with, and we did. Fourth of July weekend, 2021, in Vegas. And then again in San Francisco in October, for the opening of his film, Untitled, about the Summer of 2020 in Yellow Springs, Ohio.

He liked it, the Substance story and the product itself. He smokes, and his blessing alone meant the world at that critical juncture. More on that when there is more on that. For now, please watch, share, donate to EJI as he asks at the end and help us get to a point where 846 is as ubiquitous a number as 911 and 1619.