BRAND DESIGN | PACKAGING
Honored that our signature product format received recognition at the Clio Awards. It was intentionally created for convenience and to encourage positive behavior change. Each flip-top pack holds 3.5g of premium flower in the form of 12 tiny pre-rolled smokes, making it easy to “Smoke Less. More Often.” or “Share the pack, not the joint.” We will license our format as well as taglines and core brands nationally and globally. Substance and Skewville come in 3 iterations with distinct key art commissioned from working fine artists; Sinclaire Chase Korte, watercolorist for Substance, and Adam Torio aka Ad Deville for Skewville.
“Perfect for a SOLO SMOKE.”
As the 2022 holiday season rolls around, cannabis — and the ever-expanding world of tools and accoutrement that key into it — is firmly out of the closet. Well-heeled weed heads are no longer willing to make an either-or choice between things that make them feel good and things that look good on the coffee table, kitchen counter, window sill — or anywhere around the home their heavy-lidded eyes might wander. This list was compiled with those people and the people shopping for them this holiday season in mind.
on ABC news
After this year of racial reckoning sparked by the police killing of George Floyd, a new California marijuana brand has launched with a mission: To help communities of color disproportionately impacted by the war on drugs.
Industry press
Sharoz Makarechi had a novel idea for funding the fight for criminal justice reform. She spent a year trying to find a cannabis company to partner with. When that didn’t work, she launched her own company, Substance pre-rolls.
“I tried to give the idea away,” Makarechi said. “I’d been trying to get someone to do what we ended up doing.”
For each pack of joints she sells, she’s donating $8.46 to organizations working to end mass incarceration. The $8.46 represents the last eight minutes and 46 seconds of George Floyd’s life.